Tag: briefPage 2 of 2

It’s the invisible ingredients in the design dough that makes it rise

There used to be a sign outside a bakery in London that said something along the lines of, ‘it’s the invisible ingredients – love, care and attention –…

Unreliable briefs – finding the deeper design narrative

It is tempting to think of a design brief as wholly reliable, a document that contains all the information necessary to execute the design. But design briefs are…

Developing a design brief: asking the bigger questions

When developing a design brief, it is tempting to start by constraining the problem – by clarifying, by simplifying, by cutting out. But if we want to make…