I regularly ask this question on my ‘How to Have Better Ideas’ workshops (the sequel to ‘How to Have Ideas’). It’s a short question that triggers a wide range of answers. But the one I am looking for is this:
‘A good idea is one that meets the brief’
My aim is marrying up the brief and the idea. I want to emphasise that the two should match. If the idea doesn’t meet the brief, then we have three consequences:
Continue reading “How do you know if your idea is any good?”