Tag: ConceptualDesign
I need to get that invoice out. What was I thinking about? Should I order another coffee? There’s so much to do before Christmas. Is the role of…
(To the tune of “What Shall We Do with a Drunken Sailor”) Chorus: What shall we do with a no-brief client? What shall we do with a no-brief…
Things are just a bit too busy right now. I don’t really have much time to think about my design process. Or so it goes. But here’s the…
Juice the Brief is one of my favourite techniques for uncovering the possibilities hidden in a design brief. It’s a simple yet powerful way to stimulate creativity, generate…
Some people like conflict. Other people stay away from it.Some people attempt to engage constructively in conflict. The opposite is also true. For me, conflict is simply when…
Design is a continuous, looping process. It is a loop that begins with observing a situation, then establishing a brief for your work, developing ideas, and testing those…
Standardising decision-making enables companies to save money. A standardised process allows more junior staff to make decisions without needing to consult a more senior member of staff. Why…
An objective decision is one that is independent of the decision-maker, as long as that person knows what they are doing. A subjective decision is one that is…
Shall we go to the Italian or the Mexican restaurant? Shall we go to the Mexican or the Italian restaurant? Shall we go to the Italian or the…
This week I am writing about how we make decisions in design. I’ve written before about David Snowden’s way of describing systems using a games analogy (see reference…
Design is full of decisions. Which client? Which supplier? Which materials? What location? Whether to build or not to build? Which idea best suits the brief? Shall I…
If the client knows exactly what they want at the start of a design process, then it isn’t design – it’s shopping. Shopping for the answer that you’ve…
I was taught to start my music practice by playing my scales. Starting with your scales: Starting with your scales doesn’t just apply to instruments. It applies to any…