Tag: ConceptualDesign
Design is a continuous, looping process. It is a loop that begins with observing a situation, then establishing a brief for your work, developing ideas, and testing those…
Standardising decision-making enables companies to save money. A standardised process allows more junior staff to make decisions without needing to consult a more senior member of staff. Why…
An objective decision is one that is independent of the decision-maker, as long as that person knows what they are doing. A subjective decision is one that is…
Shall we go to the Italian or the Mexican restaurant? Shall we go to the Mexican or the Italian restaurant? Shall we go to the Italian or the…
This week I am writing about how we make decisions in design. I’ve written before about David Snowden’s way of describing systems using a games analogy (see reference…
Design is full of decisions. Which client? Which supplier? Which materials? What location? Whether to build or not to build? Which idea best suits the brief? Shall I…
If the client knows exactly what they want at the start of a design process, then it isn’t design – it’s shopping. Shopping for the answer that you’ve…
I was taught to start my music practice by playing my scales. Starting with your scales: Starting with your scales doesn’t just apply to instruments. It applies to any…