Tag: DesignTeams

Juice the brief

Juice the Brief is one of my favourite techniques for uncovering the possibilities hidden in a design brief. It’s a simple yet powerful way to stimulate creativity, generate…

When WhatsApp is great for design team communication

Lowest common denominator design team communication

Imagine a system of design team communication that supplies the right level of information and enables the appropriate level of understanding within a suitable timeframe. A way of…

Framing Design Decisions

Shall we go to the Italian or the Mexican restaurant? Shall we go to the Mexican or the Italian restaurant? Shall we go to the Italian or the…

Playing poker by the rules of noughts and crosses

This week I am writing about how we make decisions in design. I’ve written before about David Snowden’s way of describing systems using a games analogy (see reference…

Building a wooden rocket (on the advantages of scale)

There are advantages to scale in design teams. NASA estimates that 400,000 people were involved in the Apollo space programme. This scale of operation allows a degree of…