Tag: DesignThinking
Shall we go to the Italian or the Mexican restaurant? Shall we go to the Mexican or the Italian restaurant? Shall we go to the Italian or the…
This week I am writing about how we make decisions in design. I’ve written before about David Snowden’s way of describing systems using a games analogy (see reference…
Earlier this week I wrote about designers needing to understand the conditions for change. What enables change and what blocks it. If we understand organisational culture as how…
Design is about making change. Our aim is to turn an existing situation into a better situation. Sometimes that might be about designing a new thing. But other…
Yesterday I said designers are outsiders. Here’s the tricky part: we are also insiders. That’s because we need to earn the right to work with the people we…
As designers we are outsiders. The norm is the middle lane. But we want to make things better. To change the direction of travel. To advocate for something…
In the first year of my undergraduate chemistry course, we learnt about a concept called the Ultraviolet Catastrophe. This term refers to a phenomenon predicted by classical physics…
If the client knows exactly what they want at the start of a design process, then it isn’t design – it’s shopping. Shopping for the answer that you’ve…