Tag: DesignThinking
Yesterday I said designers are outsiders. Here’s the tricky part: we are also insiders. That’s because we need to earn the right to work with the people we…
As designers we are outsiders. The norm is the middle lane. But we want to make things better. To change the direction of travel. To advocate for something…
In the first year of my undergraduate chemistry course, we learnt about a concept called the Ultraviolet Catastrophe. This term refers to a phenomenon predicted by classical physics…
If the client knows exactly what they want at the start of a design process, then it isn’t design – it’s shopping. Shopping for the answer that you’ve…