Eiffel Over

Tag: JamesNorman

  • Seeing the pattern in the strands

    In 2022 I founded the Regenerative Design Lab with the intention of helping to figure out what regenerative design might mean for the construction industry, and how we might shift theory into practice. 

    Over the past four years this has been a shared journey, one shaped by more than 70 participants we have had in the Lab programme, by my Lab co-facilitator Ellie Osborne and the hundreds of conversations we have had along the way. 

    At the start, we realised that was lots we didn’t know. Regenerative design felt like a like a tangled web of many different strands, including themes as diverse as: philosophy, technology, systems thinking, Indigenous wisdom, ecosystems, social justice, biomimicry and community organising. 

    Our first aim was to simply hold space for these conversations and create a framework for reflective exploration and application of these strands of thinking.

    At a similar time, James and I started writing a book. Our job was to take this emerging theory of regenerative design and present it to an audience of structural engineers in a way that was both inspirational and also routed in the realities of projects.

    I have to be honest, that at times, across all these initiatives, the weave of these conversations had been very confusing and I regularly tied myself in knots.

    But over time, patterns had begun to emerge. Certain ways of structuring the conversation worked better for some participants in the Lab than others. Some approaches led to more reflection and introspection, others led to people taking action. And there are clear patterns emerging in what helps to bring different audiences on a journey.

    James and I rewrote the Regenerative Structural Engineer three times before we found a way of sequencing our arguments that seemed to work. That the book has now been sold in over 26 countries – a sign that this pattern resonated. 

    In the two years since then, I’ve had many more conversations, both inside the Lab and out, and learnt more about the different ways to hold a conversation about regenerative design.

    One of the questions I get most often is usually a variation of: how do I talk about this with my clients/can you just give me the slides?

    But it’s not as simple as that. You have to take people on a journey. The journey depends on who you are and who they are. But if you can find a formula that works, you can create a pattern that you can repeat, from conversation to conversation, from projects to project, so that over time we can gradually shift our industry.

    This book is my attempt to guide people in finding their own patterns for exploring and talking about regenerative design. It is an attempt to stitch together what we’ve learnt from all this work and create repeatable patterns that can spin out into practice. 

  • Announcement: the Pattern Book for Regenerative Design

    I’m pleased to be able to share that I am working on a new book, due to be published later this spring. 

    ‘The Pattern Book for Regenerative Design – a practice guide for engineers and other humans’

    The book is for change-makers in the built who want to transform our industry into a force for good: 

    • one that creates thriving communities and ecosystems through our work; 
    • an industry that is as conscious about where we make and where we take. 
    • an industry that knows that every time we build something, we have the opportunity to shift the system.

    This is a book for people who dream about the future but who have a job in the present. Who see the potential for the systems we design and inhabit to be much better, but see a very different reality in their projects. And for those who feel the gap between the future we need and the systems we have now is too wide to span. 

    In the Regenerative Structural Engineer, James Norman set out the case for Regenerative Design. It was the first book to set out a theory base for regenerative design in the context of structural engineering, and collects together dozens of examples of brilliant examples of this theory in action. 

    If you are new to regenerative design, I’d highly recommend you start there. And even if you are familiar with the theory from other sources, it’s worth taking a look at because it provides the foundations upon which we build in this guide.

    From theory to practice.

    You’ve read about regenerative design. You are excited about its goals; or you are at least curious to find out more about how it could work. This practice guide is to help you take the next step.

    Practice is the application of theory. It is the habitual way we work. It is the patterns we repeat whether we are: 

    • Supporting individual clients
    • Building a new portfolio of work
    • Transforming a business or an institution
    • Teaching regenerative design
    • Shaping policy in the built environment, or
    • Developing our personal regenerative practice.

    Our patterns of work are made up of tools, models, processes, and ways of communicating. We stitch all of these together to create a pattern of practice that best suits the project we are working on.

    This book is to help you stitch together patterns of practice that not only helps you deliver on your projects – but also embeds regenerative thinking in your work, so that each project stacks up to creating a thriving future. 

    As I write I’ll be serialising the early content on this blog. Stay tuned.

  • Observe | Brief | Ideas | Test | Repeat

    This week I’ve been making the case for a continuous, place-based approach to design. As James Norman and I set out in the Regenerative Structural Engineer, we see this process as a cycle of the following stages.

    1. Observation

    Traditional design often begins with a design brief—a predefined problem to be solved. But Continuous Place-Based Design, with its focus on working with the existing dynamics of a place rather than imposing change from outside, begins with observation.

    Observation means more than a desk study or mapping exercise. It requires time spent in a place—experiencing it from different perspectives, noticing rhythms, interactions, and patterns of change. But observation isn’t just the first step. It is something we return to again and again, each time we make a change.

    2. Brief

    From observation, we begin to sense what is needed. The brief emerges as a way of distilling these needs into a set of design requirements.

    In traditional design, the brief is often seen as something to resolve upfront—reducing uncertainty as quickly as possible. But the Designer’s Paradox reminds us that a brief is never fully known at the start; understanding of the brief unfolds through the act of designing itself.

    Continuous Place-Based Design embraces this reality. The brief evolves over time, but it doesn’t necessarily converge to a single, finalised solution. Each iteration is the best response for now, while recognising that every intervention changes the system—and with it, the design brief itself.

    3. Ideas

    The creative phase of the process is deeply influenced by the place itself. Ideas are not imposed from outside but emerge from the system we are designing within.

    The designer’s role is not just to generate ideas, but to facilitate the emergence of ideas from place—to see what is latent, what is already forming, what might be supported. At the same time, by embedding ourselves in a place, we too become part of its system. Our ideas are shaped by this connection, rather than being external impositions.

    4. Make and Test

    This is where we intervene—where design moves from thought to action. We begin making changes to the system.

    Interventions can range from small-scale tests to large-scale changes—though an important principle stands: start small, learn, then scale out. Through making, we begin to see how the system responds.

    For example, in a housing development, instead of building an entire estate at once, we might start with a few houses, observing how the place changes and adapts before expanding further. The goal is not to eliminate uncertainty, but to work with the unforeseen consequences of our design decisions—using them as feedback to refine and update the brief.

    Back to Observation Again

    Having made our changes to the system, we go back to observation. But we are not back where we started: the system we are designing in has changed and we too are changed by that process. We become a more integrated part of the system we are designing in, better able to facilitate change that will bring forward thriving in that place.

  • What is Continuous Place-Based Design?

    Continuous Place-Based Design is distinct from its opposite — Short-Term Design from Anywhere (see yesterday’s post). The following is an extract from a new entry I wrote today on the Constructivist website describing Continuous Place-Based Design. 

    Engineers and architects often design buildings, but their true impact is on places—the communities and ecosystems that inhabit them. If we want our work to create genuinely positive outcomes for both humans and the wider living world, we need to move beyond an isolated focus on buildings and shift towards a deeper understanding of place. So how can we evolve our design philosophy to support the creation of thriving places?

    Places are complex living systems, full of people and other species, shaped by relationships and constant change. In such systems, we cannot fully predict the impact of the changes we introduce. Instead, we learn by doing—by making small interventions, observing their effects, and adjusting accordingly. Long-term engagement with place is essential for truly understanding how it works.

    This gives us our first clue: design must be an ongoing process, not a one-off intervention.

    A second clue comes from recognising that every place is unique, and that uniqueness becomes even more pronounced the deeper we look. How can we possibly create designs that embrace such diversity? The living world offers a model: evolution. Nature doesn’t rely on rigid masterplans—it works iteratively, testing variations, adapting over time, and responding to changing conditions. The result is a best-fit design for the specific ecological, cultural, and environmental context.

    If we take these two starting points seriously, then instead of asking “What do we want to do to this place?”, we should begin by asking:

    • What is already here?
    • What is needed?
    • What is missing?
    • What is beginning to change?

    From this foundation, design can emerge gradually—guided by the dynamics of the place itself. Small interventions can be tested, refined, and expanded, always with an eye on how the system is responding. This shifts design from being a one-time act imposed from outside to an ongoing process that works with that place, learns from that place, and evolves alongside it.

    In our book, The Regenerative Structural Engineer, James and I call this design philosophy ‘Continuous Place-Based Design’.

    Tomorrow I’ll share an overview of the stages in this process.

  • Some things you might not know about the Regenerative Design Lab

    In the coming weeks I’m going to be talking quite a lot about the Regenerative Design Lab because we have a new cohort starting next week. Some of you will know all about the Lab, some will know nothing, so, this quite long post is to help fill in the gaps.

    Beginnings

    Back in 2022, I was the recipient of the Sir Misha Black bursary and had the opportunity to develop my design teaching in new areas. I wanted to explore regenerative design. From what I already knew I realised that this exploration would be better done as a group, and so we set up the first Lab for that purpose. 

    Working with Alexie Sommer, we put together the original advert, and 20 brave people gave us their trust and signed up. About that time I also met Ellie Osborne, a brilliant facilitator, and the two of us have been co-facilitating the Lab ever since.

    The first cohort ran from March to October 2022. Our first cohort of participants from across the built-environment spectrum started digging into regenerative design. Our aim, to explore its principles and translate these into practice for industry. 

    Right from the start we have delivered the Lab with the support of Engineers Without Borders UK. Being regenerative is one of their four key principles for globally responsible engineering. We will be collaborating with Engineers Without Borders UK to share the findings of the Lab in the educational policy space.

    Growing

    Since then, with funding through my 1851 Fellowship in Regenerative Design, two more cohorts have completed the Lab process. We have over fifty Lab alumni who between them are spreading the ideas of regenerative practice across industry. The conversations from these cohorts heavily informed the book James Norman and I co-authored, The Regenerative Structural Engineer. 

    For each cohort there’s a report (accessible here).

    Regenerative design challenges the way we approach design. It’s not just a new flavour of design, but questions the goals, the motivations and how we show up. And so during the Lab, we consider regenerative design from a wide range of angles – including mindsets, systems thinking and how we collaborate.

    A key part of the Lab is spending time in a thriving, living system, which is why we take our participants on three residential visits to Hazel Hill Wood. We see the wood as one of the facilitators, providing an example to us of thriving, a place for congregation and focal point for considering the wonder of this living world that we want to protect.

    Evolving

    Our fourth cohort begins next week, and for the first time we are delivering this Lab in partnership with another host organisation, the Sustainability Accelerator at Chatham House. The focus for this cohort will be on how to create policy that delivers regenerative design. For the first time, this Lab cohort will have two homes, with one foot in the woods and the other in the centre of a city. 

    We are already beginning planning for our fifth cohort, for which we will be partnering with Watershed in Bristol. This cohort will focus on exploring regenerative design with a project context with particular emphasis on inclusion, diversity and power. Cohort 5 will kick off in September 2025.