Tag: Priya Parker

  • Find the disputable brief in your project

    Find the disputable brief in your project

    The disputable brief is a term I’ve coined to describe the bits of the brief that make your project worthwhile and different. It is easy to write a really long brief for your project. But what is going to make the difference between your project and the next one? It’s the part that isn’t necessarily a given, the part you need to fight for, the part that’s disputable. 

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