Tag: radical creativity

It’s the invisible ingredients in the design dough that makes it rise

There used to be a sign outside a bakery in London that said something along the lines of, ‘it’s the invisible ingredients – love, care and attention –…

Developing a design brief: asking the bigger questions

When developing a design brief, it is tempting to start by constraining the problem – by clarifying, by simplifying, by cutting out. But if we want to make…