Tag: shopping

Changing the key system to generate new ideas

Changing the key system is a technique I teach to help people develop new ideas when their thinking has become stuck. It’s one of my techniques for ‘turning…

What is conceptual design? – the defining features

For anyone attending one of my conceptual design training courses, the second question I ask is what is conceptual design*. In this post I’ll give the definition I…

The Designer’s Paradox – the key to unlocking the brief

For me the Designer’s Paradox is a key concept in helping people understand what the process of design is. The term was coined by my colleague at Think…