Tag: song

What shall we do a with a no-brief client?

(To the tune of “What Shall We Do with a Drunken Sailor”) Chorus: What shall we do with a no-brief client? What shall we do with a no-brief…

Changing the key system to generate new ideas

Changing the key system is a technique I teach to help people develop new ideas when their thinking has become stuck. It’s one of my techniques for ‘turning…

The Structural Elements Song

Inspired by Tom Lehrer’s The Elements, I wrote the Structural Elements Song to be an itinerary to an educational world tour of structural form. Like The Elements, it…

Creative inspiration from December

A new month, new good intentions. Just like when I started a new exercise book at school, when I would commit to being extra neat (and then forgetting…