Tag: SunkCostFallacy

When the joke isn’t funny anymore

I’ve been writing this week about when is and isn’t a good time to optimise. And also about the way a street theatre clown uses feedback to keep…

Beware of sunk-cost fallacy

I suffer from sunk-cost fallacy. This is the phenomenon whereby you remain committed to a previous choice because of what you have ’sunk’ or invested in it, even…