Tag: designer's paradox

Changing the key system to generate new ideas

Changing the key system is a technique I teach to help people develop new ideas when their thinking has become stuck. It’s one of my techniques for ‘turning…

How do I know if my ideas are any good?

It’s a simple question. When I ask people what they want to get out of a training course with me on design or creativity, a common answer is…

What is conceptual design? – the defining features

For anyone attending one of my conceptual design training courses, the second question I ask is what is conceptual design*. In this post I’ll give the definition I…

The Designer’s Paradox – the key to unlocking the brief

For me the Designer’s Paradox is a key concept in helping people understand what the process of design is. The term was coined by my colleague at Think…

How do you know if your idea is any good?

I regularly ask this question on my ‘How to Have Better Ideas’ workshops (the sequel to ‘How to Have Ideas’). It’s a short question that triggers a wide…