Together, the people around you know so much more than you do. In my last post for now on Filling the Kalideacope – gathering inputs for the creative process – I am suggesting that you tap into the vast resource of information and insight that is the people around you. Ask them about the context, the setting of the brief. Ask them if they have done anything similar themselves. Ask them what ideas the brief inspires in them. How does the project make them feel?
And then they speak, listen. Don’t interrupt. Don’t pitch in with your idea. See where the train of thought takes them and go along with them on the ride.