It’s a simple question. When I ask people what they want to get out of a training course with me on design or creativity, a common answer is ‘greater confidence that my ideas are good’. But how do I know if my ideas are any good? In this post I provide an answer that is simple, but that has deeper consequences.Continue reading “How do I know if my ideas are any good?”
For anyone attending one of my conceptual design training courses, the second question I ask is what is conceptual design*. In this post I’ll give the definition I use and why I find it helps trainees.Continue reading “What is conceptual design? – the defining features”
For me the Designer’s Paradox is a key concept in helping people understand what the process of design is. The term was coined by my colleague at Think Up Ed McCann.
The Designer’s Paradox states that the client doesn’t know what they want until they know what they can haveEd McCann – see Think Up (2018). Conceptual Design for Structural Engineers (online) – notes and resources. Available here [Accessed: January 2021].
In this post I’ll explain why I think this observation is so useful and how we can use it.Continue reading “The Designer’s Paradox – the key to unlocking the brief”
I regularly ask this question on my ‘How to Have Better Ideas’ workshops (the sequel to ‘How to Have Ideas’). It’s a short question that triggers a wide range of answers. But the one I am looking for is this:
‘A good idea is one that meets the brief’
My aim is marrying up the brief and the idea. I want to emphasise that the two should match. If the idea doesn’t meet the brief, then we have three consequences:Continue reading “How do you know if your idea is any good?”