Tag: unreliable brief

  • Unreliable briefs – finding the deeper design narrative

    Unreliable briefs – finding the deeper design narrative

    It is tempting to think of a design brief as wholly reliable, a document that contains all the information necessary to execute the design. But design briefs are rarely as reliable as that. In fact we should expect them to be unreliable to start with. Our job as designers is to make our briefs more reliable. To help, I have been playing with the literature concept of the unreliable narrator to help characterise types of unreliable briefs.

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