It is tempting to think of a design brief as wholly reliable, a document that contains all the information necessary to execute the design. But design briefs are rarely as reliable as that. In fact we should expect them to be unreliable to start with. Our job as designers is to make our briefs more reliable. To help, I have been playing with the literature concept of the unreliable narrator to help characterise types of unreliable briefs.
I have based the following headings on William Riggan’s study of discernible types of first person narrator.
The naive brief
A brief that is written from a limited or immature point of view. This is perhaps the most common form of unreliable brief. However I have heard sage-sounding people remark, ah yes, we are working with an immature client, but I would warn that that immaturity can be both a characteristic of client and designer.
The exaggerated brief
This is a brief that exaggerates in terms of scale, the benefits of the project or the capabilities of the client. Or it could also be something that is disproportionate to its context. That context could be the need for ecological balance.
The dissociated brief
A brief that is detached from its context in a physical or emotional way. We could think of this as a brief that does not relate to its surroundings or to its cultural context
The unconventional brief
A brief that plays with convention; one that challenges expectations; or that does not feel very serious.
The false brief
Finally, a mature brief that is written to hide or misrepresent something.
I have taken the easy path here by characterising unreliable briefs rather than the people that write them. In other words, I’m focusing on the narrative rather than the narrator. Either way, the role of the designer is to play literary critic with the design briefs and their authors to try and discover the deeper narrative of what is needed.
Further reading related to this topic
Conceptual Design of Buildings
For more of my writing on design and idea generation check out the Chapter 2 of Conceptual Design of Buildings, published by the IStructE.
Related training on this topic
I run training at Constructivist Ltd. for engineers and other humans on creative skills in response to the climate crisis. Courses include workshops on creative thinking, design, facilitation and understanding the climate crisis.
I would recommend the following courses in particular in relation to this post: