What shall we do a with a no-brief client?

(To the tune of “What Shall We Do with a Drunken Sailor”)

Chorus:

What shall we do with a no-brief client?

Early in the morning?

Verse 1:

Start with a list of their requirements,

To get the process rolling!

Verse 2:

Sprinkle on a little bit of what delights them,

And now we’ve got a briefing!

Verse 3:

Now it’s time to go and break the brief right open,

To start creative thinking!

Verse 4:

Read the brief out slowly to them,

And see what is emerging!

Verse 5:

Capture all their questions on a great big mind map,

Capture information on a great big mind map,

Capture inspiration on a great big mind map,

And see what thoughts are forming!

Verse 6:

Oh ay, another idea!

No idea is too stupid!

Verse 7:

Now it’s time to test them all against the briefing,

To see what needs improving!

Verse 8:

And so you’ve got a brief and some emerging concepts,

So you’ve got a brief and some emerging concepts,

That the team can work with!

Final Chorus:

That’s what we do with a no-brief client,

Next time, call us sooner!

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🎼 Do you like songs about engineering? Here’s another one I wrote.