Taking a walk at Port Eliot Festival

I have just read an interesting piece on the Stanford university website, ‘Stanford study finds walking improves creativity’ (article found via this news piece on the Hazel Hill Wood website). The article describes research that has for the first time investigated the impact of ‘non-aerobic walking on the simultaneous creative generation of new ideas and then compared it against sitting’. I had an intuitive idea that going for a walk improves the quality of my ideas – an example that springs to mind is a catchy tune I wrote on short walk back from the library at college. This research shows that ‘creativity levels were consistently and significantly higher for those walking compared to those sitting.’ What’s more, they stayed high for a short period after sitting back down again.

But the striking thing revealed by this research is that the walking environment doesn’t seem to make a difference. I had assumed that going for a walk outdoors in the woods would be good for my creative thinking, but this study shows that the boost to creative thinking is just as powerful when you take a walk on a treadmill in a featureless indoor room!

This result has obvious implications for how we set ourselves up to do good design, but there is another significant finding reported further down in this news article that also has important implications for design. While walking helps to boost divergent thinking, it is shown in this study to impede ‘more focussed thinking, characteristic of insight’.

So how can we use these findings when think about how we do design work?

In the design training that we have been developing at Think Up, we describe design as a process that starts with identifying a need and establishing a brief, that moves through idea generation and testing, and moves on to choosing the best ideas. These stages are linked by iterative loops which take you back through the process many times.

The obvious place for divergent thinking is in the idea generation phase, but there are others. Right at the start when we are identifying the need, we often need to think around the problem to check if it has been framed properly. We also need to have an open-minded view of the client brief if we are to unpick the unwritten and implied elements of what the client wants. We also need to apply some divergent thinking to enable us to think of all the factors that are going to determine whether our ideas are good ones, rather than simply relying on the usual tests we apply.

There is also an obvious place for convergent thinking: at the part of the design process where we are refining our ideas, and when we are testing them for adequacy against the brief. But there are other places where we need insight: when we are trying to choose the factors in the brief that are going to dominate the design; and when we are trying to make a decision based on hard-to-compare factors.

So there is a place for walking and a place for sitting in design.

Unfortunately, from what I have observed in design offices, we tend to do too little of the latter and not enough of the former. What we could learn from this research is to be more mindful of the type of thinking that is required at any one time and to move or stay still as appropriate.

We should also beware of metaphorical trip hazards. There’s no use in going for a divergent thinking walk if we are distracted by our smart phone en route. Turn it off! And our creative reverie stands a good chance of being extinguished if when we return to our desks we find a set of monthly sales figures demanding our attention. In other words it is probably a good idea to think about that environment you will be returning to at the end of your walk.

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