Don’t spoil your idea with a terrible font.

The environmental movement seems to be particularly prone this affliction. Once upon a time, people with the mindset that was willing to challenge mainstream military-industrial thinking also challenged the strictures of modern fonts. Gone sans serif, in its place, curly whirly.

Thankfully, the times are indeed a-changin. And what were once wacky ideas are increasingly appealing to the mainstream: renewable energy; whole-system design; zero-waste systems.

I just don’t think the mainstream is ready for curly-whirly fonts yet.