Tag: selling

What if you could present only using questions?

What if you could present only using questions? Why might you want to? Well, do you want your answer to listen or to think? What is the most…

Find the disputable brief in your project

The disputable brief is a term I’ve coined to describe the bits of the brief that make your project worthwhile and different. It is easy to write a…

Great idea – terrible font

Don’t spoil your idea with a terrible font. The environmental movement seems to be particularly prone this affliction. Once upon a time, people with the mindset that was…

How describing design as a process helps teach design

One of the first questions I ask people in my conceptual design training is can you define design as a process. In this post I explore why describing…

Think, feel, do – shorter emails

I picked up this tip at home yesterday – thanks Mary. It’s a formula for getting to the point when writing emails. What do you want the person…

Seneca says don’t be scruffy – trawling this blog for sales advice

Today I’m preparing for a session I’m giving at the University of Cambridge tomorrow on how to sell ideas. To help prepare, I’m going back through old posts…

Proust, constructivism and listening to clients

This week I underlined this sentence from Proust’s Finding Time Again.  “Even at the moments when we are the most disinterested onlookers of nature, of society, of love,…

Trust me, I feel your pain, I have a plan – tools for selling design

The final stage in the arc of design thinking workshops that I have been developing at Think Up with my colleague Nick Zienau is developing the ability to…