Working notes on feedback as a design tool

This week I ran a workshop with undergraduate students at Imperial College working in design teams at imperial. the aim was to show that it is much easier to give feedback when you a working from a common set of expectations. But this feedback approach can go much further than supporting good team dynamics – itself very important – it can be used as a tool for creative thinking and exploring new ground. Here is a summary of the ten most common points that came up during my conversations with students.

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It’s the invisible ingredients in the design dough that makes it rise

There used to be a sign outside a bakery in London that said something along the lines of, ‘it’s the invisible ingredients – love, care and attention – that make our bread taste so good. This aphorism often comes to mind when I am running sessions on how to interpret a design brief. Understanding the ingredients can really help the design rise.

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Unreliable briefs – finding the deeper design narrative

It is tempting to think of a design brief as wholly reliable, a document that contains all the information necessary to execute the design. But design briefs are rarely as reliable as that. In fact we should expect them to be unreliable to start with. Our job as designers is to make our briefs more reliable. To help, I have been playing with the literature concept of the unreliable narrator to help characterise types of unreliable briefs.

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