
Over the last few weeks at Think Up we have been getting our Workshed site (an open educational resource) ready for the start of the new university academic year. Part of this process has been putting in place our social media strategy for the year ahead. Over dinner with a friend last week I realise that this is easier said than done, especially as it is based on working with a number of social media tools over the last few years. To come at it cold can potentially be daunting, and potentially frustratingly slow.
This post therefore is to share with my friend and people in his position our approach to developing a social media strategy for an educational resource. It is by no means definitive or authoritative, and it is a work in progress. Where things do or don’t work I will be happy to report them. I am also aware that people reading this post will be much more experienced in developing social media strategies. If that is you, and you see great big holes in what we are doing, then please tell me. Ultimately, the Workshed site that we are promoting is designed to improve the way people learn about engineering, and is free to use. Anything that can be done to meet its aims can only be a good thing.
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